Adobe gets deeper into mobile space

A MAJOR supplier to the newspaper industry, Adobe Software, has announced a slew of new products and initiatives. While not all of them affect the core area of newspaper production, the company is getting more closely involved in mobile phone applications.

I recommend you pay attention to this, as Adobe is a trusted and long-time supplier to many newspaper companies in the region, and its strategy and advice on the direction of mobile applications, and how they might embrace a business model for publishers, would be worth seeking at some point.

Mark Hollands

ADOBE and Palm announced that they are working together to deliver Flash Player 10 on the new Palm webOS platform to enable users to benefit from a more complete web experience on their phone.

The collaboration is the result of Palm joining the Open Screen Project. Flash Player 10 for smartphones is expected to be available to handset manufacturers at the end of 2009.

Adobe has announced Flash Lite 3.1 Distributable Player, new, over-the-air mobile runtime enabling developers and content providers to create and directly distribute applications to WiMo and Nokia S60 devices.

Adobe Flash Lite 3.1 Distributable Player is the first step for a direct distribution of the mobile player and a runtime that is updatable over the air, a vision set by the OSP. The player is launched as a beta in the U.S., Spain, Italy and India, is already supported by a series of content aggregators and developers.

Adobe’s Reader Mobile SDK, a software development kit has been released. It is designed to enable companies to deliver mobile devices that can easily download, manage and display PDF content and eBooks.

The new software engine delivers reflowable PDF technology, Adobe content protection technology, as well as the EPUB file format, the XML-based eBook standard.

The SDK is available today and several companies also announced plans to ship devices that integrate the technology including Bookeen, iRex Technologies, Lexcycle, Plastic Logic, Polymer Vision, and Springs Designs. Sony already integrates the engine in the Sony Reader.

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