Archive for December, 2008

How to sell online in three easy steps

December 17, 2008

DO you have a small newspaper website? Are you looking for any tips for selling ads online?

We’ve just posted a column over at the Sales and Marketing blog that’s sure to be of some use to you. Gary Sosniecki, an American newspaper consultant, has advice for getting those advertisers to embrace your website, particularly in a small-town environment where they are reluctant to go beyond the print medium.

Click here for the story or click on the Sales and Marketing blog on the blogroll to the right for more sales ideas.

New tools help online ads hit the target

December 1, 2008

NEWS Digital Media (NDM) has launced a two-pronged strategy to improve its advertising service, coinciding with News Ltd announcing a special creative book to boost sales in the print side of the business.

NDM’s Audience Targeting and Contextual Targeting tools are “two powerful advertising targeting initiatives created to help advertisers connect with their target audience”, the online publisher said in a statement.

Audience Targeting tracks a reader’s browser history to segment them into categories that are useful to advertisers, such as ‘health conscious’, ‘parents’, ‘small businesses’ and ‘media savvy’.

NDM would work with advertisers to develop more segments as demand dictated, the company said.

Contextual Targeting relates advertising to the content it would appear in conjunction with. Advertisers can target desirable readers by nominating certain meta data – background information within articles and other content such as key words and headlines.

A hybrid car manufacturer could primarily appear next to articles about global warming and climate change, for example. Alternatively, the tool could be used in an exclusive application, such as preventing a car ad from appearing next to any stories about car accidents.