Online advertising holding steady

Amid the market turmoil online advertising is still predicted to grow, albeit at a reduced rate in 2009. To some it appears “online advertising has actually been benefiting from the economic uncertainty, as advertisers look at the Web as more measurable and effective”.

The message is, hold the line and continue to develop digital products and when the storm blows over online will have a larger share of the market. We need to make sure we are positioning our businesses for that eventuality.

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