Newspaper-produced video: quality vs. quantity?

The redoubtable Rob Curley formerly of the Lawrence World Journal, Washingtonpost.com and now of the Las Vegas Sun has a typically informative post about the balance between quality and quantity in newspaper produced web video.

It’s not strictly a digital business topic, but relevant nevertheless to the economics of online news publishing …

At the Sun, Curley says:

“We’ve hired skilled video shooters and editors with professional backgrounds. Our videos look great — as good, if not better than a lot of local television stations around the country, and probably better than almost any other newspaper out there … with the exception of The Washington Post and NY Times, who have basically gone with a pretty-dang polished documentary look.

One likely big difference between shooters at The Post and The Times is that all of our videographers here at Greenspun Interactive are basically expected to produce a piece a day. Everyday.”

Volume is critical, and the cost of doing original video is high. Is it paying off?

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